Mobile ads are quickly becoming one of the most popular and effective ways to reach new customers. According to Outer Box data, 79% of mobile users make purchases online using their mobile devices. But running an effective campaign is not as easy as it seems. Here we bring you 5 tips to help your m-commerce campaigns succeed. 

1. Make Sure Your Website is Mobile Friendly

65% of clicks on paid Google search results come from mobile devices. That means, that before diving into tactics of ad campaigns, you need to make sure that your website or application is mobile-friendly. Mobile-friendly sites are easy-to-navigate and offer great UX.  

If possible, optimize products with smooth scrolling so people can view all details without having close tabs open. Also, make sure there’s no slow loading time between pages when browsing through items (users will typically stay about five seconds max). 

Your site should have an entirely flawless UX across all devices.

2. Optimize Your Product Pages

The next step to better shopping ads is optimizing your product feed. This process includes the following actions:

Creating detailed and clear product descriptions. Product descriptions should be short, informative and detailed. If its clothes talk about fabrics design or texture. You can also add some context by describing what your products are good for as well as who they’re made for. And don’t forget to include reviews on product pages. Social proof is one of the most important cognitive biases that influence purchase behavior and decision-making. 

Choosing titles thoroughly.  Make your title short and sweet. Google favors titles that are no more than 150 characters, so make sure what you include in it is important. If you have multiple products, make sure that they each have unique product titles that include relevant keywords. 

Using the appropriate images. Images automatically catch customers’ attention. It is important to ensure that the images you use are high quality and show off the products’ key features. If you’re in doubt, you can always experiment using different types of images for your product feed and see what works best for your audience. 

3. Advertise Your Best-Performing Products

A smart and successful shopping ad campaign involves knowing your priorities. There is no need to advertise all your products. Determine which products are making money for you and put them at the forefront of your marketing efforts. Promoting these top-performing products will drive traffic and sales while also allowing you to keep costs under control by not spending too much on advertising for items that aren’t selling as well. 

Here are 3 more reasons why you should advertise your best-selling products: 

  • It means more revenue generated from one product;
  • You’ll have a stronger customer base and better reviews;
  • It will draw attention away from less profitable items. 

4. Incorporate Fast Checkout Solution to Generate More Sales

If you are not using fast checkout tools in your mobile ad campaigns, you should consider joining the party. 

According to Outer Box,40% of users will go straight to another website / app when they have had a bad mobile experience. People find it tiring to enter their card details every time they shop and are also a bit concerned too when sharing their card details on multiple pages. Fast checkout tool can help you to solve this problem. 

Shopala is a fast checkout solution for your business. With its help, a customer can check out within 30 seconds on their mobile device. 

Here’s how it works: you integrate Shopala into your mobile app and website. First-time users sign up with Shopala to submit personal information like payment details and their address. Once signed up, users can check out anywhere they see the Shopala checkout symbol. Shopala’s new integration lets customers make purchases on Facebook, Pinterest, TikTok, Instagram, Twitter through its buy button. 

Shopala’s optimized checkout process will allow your customers to experience a quicker and more efficient checkout, removing frustrations that could lose you a sale. See Hurom case study to learn more about how you can increase your ROI with Shopala. 

5. Include as Few Payment Options as Possible

You might think that the more payment options you have installed on your website, the better. But this isn’t always true and can actually be a problem to both yourself and your customers.  Too many payment options require a lot of time and effort to install and manage. And for the customers, it can be confusing and take more time to decide which option to choose. This is not exactly what most users would like out of their online shopping nowadays, where time truly equals money.

Offering a few payment options (3 or 4) increases your conversion rate, decreases abandonment carts and promotes customer satisfaction. Take a look at your target audience to see which payment methods they use.

Here are the most popular payment options that mobile users prefer in Germany and the US for example: 

  • Credit Cards from Visa and Mastercard
  • Paypal
  • Apple Pay
  • Gpay

Running an effective campaign is not as easy as it seems. With the right approach, you’ll have more success with your marketing strategy and drive more sales for your company. We hope you found these tips useful. Check them out and see how they work for your business! Contact us to integrate Shopala checkout into your app and website.